I’ve heard the argument that “lorem ipsum” is effective in wireframing or design because it helps people focus on the actual layout, or color scheme, or whatever.

Using dummy content or fake information in the Web design process can result in products with unrealistic assumptions and potentially serious design flaws.

A seemingly elegant design can quickly begin to bloat with unexpected content or break under the weight of actual activity data can ensure a nice looking layout.

Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template.